ConvertKit vs MailChimp
Blogging,  Side Hustle

Why I switched to ConvertKit from MailChimp for my email list

Disclosure: Some of the links in this post may be “affiliate links.” This means if you click on the link and purchase the item, at no extra cost to you I will receive an affiliate commission.

When I first started blogging I did some research on email hosting and decided to go with MailChimp because it was free and had some great visual templates. I love their app which has easy to understand metrics and great graphs. After 2 years of blogging I had grown my site traffic considerably through SEO and social media but despite my thousands of monthly views, my email subscribers were less than 50!! I had thousands of visitors that weren’t returning to my site because I couldn’t communicate with them and update them with my latest posts.

The reasons I switched to ConvertKit from MailChimp for my email list

This month I decided to up my email marketing game. I was going to do this by creating sign-up incentives. When I tried to set these up in MailChimp I quickly realised it was going to be a time-consuming task. With limited time to dedicate to this little side hobby of mine, I decided to I needed an easier way. I did some research and found ConvertKit. They have a 15-day trial so I thought why not give it a go. In a matter of 10 minutes, I had my sign-up with a file download set up and inserted into my blog post. I was almost sold then, but once I had 5 new sign-ups in the 2 hours after my post went live I was sold. And, I mean literally sold as I would now be paying for my email list. With more sign-ups coming in steady over the following days and having double my subscribers before the trial period was up, I just couldn’t give up my new tool.

Other features of ConvertKit that I love:

  • Being able to add a pop-up subscription based on exit intent. I find it so frustrating when a pop up to subscribe appears on a website before I’ve had a chance to read the content and know if I want to subscribe.
  • Ability to show pop-ups only every x number of days. I decided on 15 days as I don’t want to frustrate those visitors not interested in signing up every time they visit.
  • Option to hide form once the visitor has signed up.
  • A/B testing subject line! ConvertKit allows you to write two subject lines for 1 email and test the two before using the one that results in the most opens to send to the majority of your email list. Wow, what an awesome feature!
  • Ability to add ‘tags’ to subscribers and send emails out based on tags. Such as those interested in social media or SEO.
  • Easily see who clicked on what link from an email (also automatically add tags to them based on what they clicked on)
  • Visual automations (aka sales funnels). I’ve just set up my first two automations and I look forward to trying out powerful feature when I start selling my online course.
  • Integration with online course platforms such as Thinkific and Teachable.
  • Integration with all major e-commerce platforms. I don’t sell any physical products but I know many of my readers do, so I included this as I know this is important for you.

The two downsides to switching:

  • No visual emails. I liked being able to send out visual emails once a month to my subscribers. I can still add images to ConvertKit emails but the overall visuals are limited.
  • Cost! At $29 a month, it isn’t cheap. I decided that I have to spend money to make money so I am investing. If you don’t have the funds and can dedicate more time then MailChimp can do the essentials for free (up to 1000 subscribers).

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