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When I first started blogging I did some research on email hosting and decided to go with MailChimp because it was free and had some great visual templates. I love their app which has easy to understand metrics and great graphs. After 2 years of blogging I had grown my site traffic considerably through SEO and social media but despite my thousands of monthly views, my email subscribers were less than 50!! I had thousands of visitors that weren’t returning to my site because I couldn’t communicate with them and update them with my latest posts.
The reasons I switched to ConvertKit from MailChimp for my email list
This month I decided to up my email marketing game. I was going to do this by creating sign-up incentives. When I tried to set these up in MailChimp I quickly realised it was going to be a time-consuming task. With limited time to dedicate to this little side hobby of mine, I decided to I needed an easier way. I did some research and found ConvertKit. They have a 15-day trial so I thought why not give it a go. In a matter of 10 minutes, I had my sign-up with a file download set up and inserted into my blog post. I was almost sold then, but once I had 5 new sign-ups in the 2 hours after my post went live I was sold. And, I mean literally sold as I would now be paying for my email list. With more sign-ups coming in steady over the following days and having double my subscribers before the trial period was up, I just couldn’t give up my new tool.
Other features of ConvertKit that I love:
- Being able to add a pop-up subscription based on exit intent. I find it so frustrating when a pop up to subscribe appears on a website before I’ve had a chance to read the content and know if I want to subscribe.
- Ability to show pop-ups only every x number of days. I decided on 15 days as I don’t want to frustrate those visitors not interested in signing up every time they visit.
- Option to hide form once the visitor has signed up.
- A/B testing subject line! ConvertKit allows you to write two subject lines for 1 email and test the two before using the one that results in the most opens to send to the majority of your email list. Wow, what an awesome feature!
- Ability to add ‘tags’ to subscribers and send emails out based on tags. Such as those interested in social media or SEO.
- Easily see who clicked on what link from an email (also automatically add tags to them based on what they clicked on)
automations(aka sales funnels). I’ve just set up my first two automationsand I look forward to trying out powerfulfeature when I start selling my online course.
- Integration with online course platforms such as Thinkific and Teachable.
- Integration with all major e-commerce platforms. I don’t sell any physical products but I know many of my readers do, so I included this as I know this is important for you.
The two downsides to switching:
- No visual emails. I liked being able to send out visual emails once a month to my subscribers. I can still add images to ConvertKit emails but the overall visuals are limited.
- Cost! At $29 a month, it isn’t cheap. I decided that I have to spend money to make money so I am investing. If you don’t have the funds and can dedicate more time then MailChimp can do the essentials for free (up to 1000 subscribers).